Auto Hall
 | |
| Company type | Public |
|---|---|
| MASI: ATH | |
| Industry | Automotive industry |
| Founded | 1920 |
| Founder | Gabriel Veyre |
Key people |
|
| Revenue | MAD 4.91 billion (2023)[1] |
| MAD 27.88 million (2023) | |
Number of employees | 1,598 (2023) |
| Website | autohall.ma |
Auto Hall S.A. is a Moroccan automotive distribution company headquartered in Casablanca. It is one of the oldest players in Morocco’s automotive sector, involved in the import, assembly, distribution, and leasing of vehicles and industrial equipment.
History
[edit]Auto Hall traces its origins to 1907 with the establishment of "Établissements Gabriel Veyre", representing the Ford Motor Company in Morocco. The company was officially incorporated as Auto Hall in 1920 and listed on the Casablanca Stock Exchange in 1942.[2]
Operations
[edit]Auto Hall operates across various segments, including passenger vehicles, commercial vehicles, agricultural machinery, and construction equipment. The company represents a portfolio of international brands such as Ford, Nissan, Mitsubishi, Opel, Chery, Fuso, New Holland, Case, and Maserati.[3][4]
The company has expanded its services to include long-term vehicle leasing through its subsidiary Leader Location, and used vehicle sales via Autocaz. In 2022, Auto Hall established Auto Hall Luxury Motors as the official Maserati dealer in Morocco.[5][6]
Financial performance
[edit]In 2023, Auto Hall reported revenues of MAD 4.91 billion, with a net income of MAD 27.88 million. The company employs approximately 1,598 people.[7]
Recent developments
[edit]In March 2025, Leader Location delivered 150 fully electric vehicles to Royal Air Maroc as part of a long-term leasing agreement, marking a significant step in the airline's sustainability initiatives.[8]
Governance
[edit]As of 2024, the company's board is chaired by Abdellatif El-Guerraoui, who also serves as CEO. Other key executives include Abderrahim Bachiri (Deputy CEO).[9]
See also
[edit]References
[edit]- ^ "Auto Hall: Résultats financiers 2023". Maghreb Arab Press (in French). Retrieved April 11, 2025.
- ^ "Societe Auto-Hall Company Profile - Morocco". EMIS. Retrieved April 11, 2025.
- ^ "Marques - Auto Hall". Auto Hall. Retrieved April 11, 2025.
- ^ "Ford in Morocco: Over 100 Years of Innovation". Ford Middle East. Retrieved April 11, 2025.
- ^ "Auto Hall Luxury Motors - Maserati". Maserati. Retrieved April 11, 2025.
- ^ "Auto Hall s'attaque au marché du luxe avec Maserati". TelQuel (in French). Retrieved April 11, 2025.
- ^ "Auto-Hall Anciens Ets G Veyre SA - Reuters". Reuters. Retrieved April 11, 2025.
- ^ "Royal Air Maroc acquires 150 electric vehicles from Auto Hall's Leader Location". 7News Morocco. Retrieved April 11, 2025.
- ^ "Auto Hall 2025 Company Profile: Stock Performance & Earnings". PitchBook. Retrieved April 11, 2025.