Breadfast
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Breadfast is an Egypt-based online grocery delivery service that operates on a vertically integrated supply chain, supplying groceries, baked goods, and household essentials. The company provides a selection of over 7,000 stock-keeping units (SKUs), including freshly baked bread, coffee, fruits, vegetables, dairy, meat, and consumer packaged goods (CPG) staples.[1][2]
History
[edit]Breadfast was founded by Mostafa Amin, Muhammed Habib,[3] and Abdallah Nofal in 2017.[2]
Operations
[edit]Breadfast operates through a customer-centric approach. It operates its own bakeries and fulfillment centers. Its operational model allows it to control inventory, distribution, and delivery, reducing reliance on third-party suppliers. Its vertically integrated supply chain enables the delivery of SKUs on demand within 60 minutes. The company has 39 fulfillment centers in Cairo, Giza, Alexandria, and Mansoura in Egypt.[2][4][5]
Breadfast has been invested in by 500 startups and by Mohamed El Sewedy. In 2019, Y Combinator, a US-based startup accelerator, joined and invested in Breadfast, expanding towards East Cairo.[5][6][7][8] In November 2021, Breadfast secured $26 million[9] in a series funding round, which was led by Vostok New Ventures and Endure Capital, bringing the total investment to $33 million.[10][8]
References
[edit]- ^ "Egyptian platform "Breadfast" raises $26M in an initial funding round". EgyptToday. 2021-11-04. Retrieved 2025-04-28.
- ^ a b c "Egypt's Breadfast Taps Prosus' Eugene Hooi as Chief Financial Officer | Egyptian Streets". web.archive.org. 2022-03-12. Archived from the original on 2022-03-12. Retrieved 2025-04-28.
- ^ Koba, Melchior. "Muhammad S. Habib sells fresh food products online". www.wearetech.africa (in French). Retrieved 2025-04-28.
- ^ "Egypt's Breadfast raises $26m". Arab News. 2021-11-04. Retrieved 2025-04-28.
- ^ a b Paracha, Zubair Naeem (2020-03-08). "Cairo-based fresh bread and grocery delivery platform Breadfast raises seven-figure investment, plans expansion across the region". MENAbytes. Retrieved 2025-04-28.
- ^ "Egypt Based Breadfast Joins the Largest Investment Program in the World | Egyptian Streets". web.archive.org. 2022-01-06. Archived from the original on 2022-01-06. Retrieved 2025-04-28.
- ^ Kene-Okafor, Tage (2021-11-03). "Egypt's Breadfast wants to build 'Gopuff for Africa and Middle East', gets $26M backing". TechCrunch. Retrieved 2025-04-28.
- ^ a b "The Irresistible Bakeries & Brews of District 5's Breadfast". CairoScene. Retrieved 2025-04-28.
- ^ Africa, Tech in (2021-11-05). "Egypt grocery delivery platform Breadfast to expand presence after $26M Serie A". Tech In Africa. Retrieved 2025-04-28.
- ^ "Egyptian Grocery Delivery Startup Breadfast Closes $26M Series A Funding". 2021-11-03. Retrieved 2025-04-28.
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