Dedeman
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| Founded | 1992 |
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| Headquarters | , |
Number of locations | 63 stores (2024) |
Area served | Romania |
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Number of employees | 12,113 (2023) |
| Website | https://www.dedeman.ro/ |
Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 59 stores (as of July 2023) in the country.[4] Dedeman was established in 1992.
History
[edit]Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.[5]
Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.[6]
Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.[7]
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[8] The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.[9]
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.[10]
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.[11][12]
Financial figures
[edit]| Year | Store Count | Employees | Turnover (EUR) |
|---|---|---|---|
| 2023 | 59 | 12,113 | 2.32b |
| 2022 | 58 | 12,245 | 2.23b |
| 2021 | 57 | 11,948 | 2.02b |
| 2020 | 54 | 11,374 | 1.87b |
| 2019 | 50 | 10,769 | 1.72b |
| 2018 | 49 | 10,413 | 1.54b |
| 2017 | 48[14] | 9,818 | 1.36b |
| 2016 | 45[15] | 8,421 | 1.16b |
| 2015 | 40 | 7,656 | 0.96b |
| 2014 | 41 | 7,179 | 0.76b |
| 2013 | 36[16] | 6,489 | 0.60b |
References
[edit]- ^ "DEDEMAN | alliance-arena.com". Archived from the original on 28 May 2015. Retrieved 28 May 2015.
- ^ https://www.linkedin.com/company/dedeman [self-published source]
- ^ "Dedeman, biggest retailer on the DIY market in Romania, builds its 4th store in Bucharest". 10 January 2015. Archived from the original on 16 August 2017. Retrieved 28 May 2015.
- ^ "Dedeman Magazine - Dedicat planurilor tale". Retrieved 30 July 2023.
- ^ "DIY Chain Dedeman Plans Expansion Abroad | ZF English".
- ^ "Fondatorii Dedeman – drumul de la un butic în Bacău la liderul incontestabil pe piaţa de bricolaj". 17 March 2020. Retrieved 30 July 2023.
- ^ Cristi, Moga (23 April 2012). "Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea". Ziarul Financiar.
- ^ Roman, Comitetul Olimpic si Sportiv. "Dedeman, cel mai nou sponsor al COSR". www.cosr.ro.
- ^ Roman, Comitetul Olimpic si Sportiv. "Team Romania pentru Baku 2015". www.cosr.ro.
- ^ "Dedeman incheie un contract de sponsorizare cu Simona Halep". Wall-Street.ro.
- ^ Bogdan, Alecu. "Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual".
- ^ Retail Market Study Worldwide 2014. Location Group AG. 1 March 2014. ISBN 978-3-9524314-4-3.
- ^ "Company DEDEMAN SRL tax code 2816464 from Romania". www.romanian-companies.eu. Retrieved 3 April 2025.
- ^ "Dedeman deschide, la Turda, al 48-lea magazin din rețeaua națională". 26 September 2017.
- ^ Press releaseDedeman. (in Romanian) Archived 14 June 2021 at the Wayback Machine
- ^ Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014