Draft:BK8

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BK8 is an online gambling company that operates primarily in the Asian market. Founded in 2015, the company offers a range of services including sports betting, online casino games, lottery, and live dealer experiences. BK8 holds licenses from various regulatory authorities and has expanded its brand presence through regional sponsorships and partnerships.

History

BK8 was established in 2015 with a focus on providing digital entertainment services across Asia. The company initially launched as a sports betting platform but gradually diversified into casino games, poker, lottery, and fishing games. Over time, BK8 has collaborated with multiple international gaming providers to broaden its portfolio.

BK8 expanded its presence in Southeast Asia by localizing its platforms for different markets, including Thailand, Malaysia, Indonesia, Vietnam, and Cambodia.

Operations

BK8 offers an online platform where users can participate in various gambling activities, including:

Sports Betting: Pre-match and live betting across major sports such as football, basketball, tennis, and esports.
Casino: A range of slot games, table games, and jackpot titles provided by well-known game developers.
Live Casino: Real-time dealer games including baccarat, blackjack, roulette, and sic bo.
Lottery and Fishing Games: Lottery draws and skill-based fishing arcade games.

The company supports multiple languages and currencies to cater to its regional audiences.

Sponsorships and Partnerships

BK8 has engaged in several marketing and sponsorship deals to enhance its brand visibility, notably in the sports industry:

In 2021, BK8 signed sponsorship agreements with clubs in the English Premier League, including partnerships with Burnley FC and Crystal Palace FC. Some deals faced criticism due to advertising standards related to gambling, leading to adjustments in marketing strategies.
The company has also partnered with former footballers and sports celebrities as brand ambassadors for targeted campaigns.

BK8 Gresini Racing MotoGP Team

In April 2025, BK8 News, a sports news and entertainment platform, announced a title sponsorship agreement with the Gresini Racing MotoGP Team for the 2025 and 2026 seasons. As a result of this partnership, the team was rebranded as the BK8 Gresini Racing MotoGP Team. This collaboration marked BK8's significant entry into the world of motorsport, aiming to enhance its global brand visibility.

Under this agreement, BK8's branding features prominently on various team assets, including the Ducati Desmosedici GP24 motorcycles, riders' racing suits, team uniforms, garage panels, and transport vehicles. The partnership debuted at the Thai Grand Prix, introducing the BK8 Gresini Racing MotoGP Team to the global racing audience.

The team's rider lineup for the 2025 season includes Álex Márquez and Fermín Aldeguer, both competing in the premier MotoGP class.

Controversies

In 2021, BK8 faced public criticism over certain marketing campaigns deemed inappropriate by segments of the public, particularly involving suggestive advertising imagery. Following the backlash, several sponsorship contracts were reassessed, and the company issued public apologies, pledging to review its promotional activities.

References

"BK8 scores sponsorship deals with Palace, Burnley and Huddersfield." SportBusiness, August 8, 2022. https://www.sportbusiness.com/news/bk8-scores-sponsorship-deals-with-palace-burnley-and-huddersfield/SportBusiness
"Aston Villa agree Principal Partnership with BK8." Aston Villa FC, June 22, 2023. https://www.avfc.co.uk/news/2023/june/22/aston-villa-agree-principal-partnership-with-bk8-/Aston Villa
"Aston Villa supporters criticise club's sponsorship deal with betting firm." The Guardian, June 23, 2023. https://www.theguardian.com/football/2023/jun/23/aston-villa-shirt-sponsorship-deal-betting-bk8
"Norwich City terminate sponsorship deal with BK8 Sports over provocative social media content." Sky Sports, June 10, 2021. https://www.skysports.com/football/news/11709/12329166/norwich-city-terminate-sponsorship-deal-with-bk8-sports-over-provocative-social-media-content
"Curaçao Gaming Control Board." Curaçao Gaming Authority. https://www.gamingcontrolcuracao.org/Casino City
"BK8 Philippines: App Download for Casino & Sports Betting 2025." BK8 Philippines. https://bk8philippines.com/bk8phl.com
"BK8 renew partnership with Huddersfield Town." Huddersfield Town AFC, August 8, 2022. https://www.htafc.com/news/2022/august/bk8-renew-partnership-with-huddersfield-town/htafc.com
"Norwich City cancel controversial BK8 sponsorship." LawInSport, June 10, 2021. https://www.lawinsport.com/topics/news/item/norwich-city-cancel-controversial-bk8-sponsorshipLawInSport
"BK8 Philippines – No.1 sa Live Casino at Sports Betting." BK8 Casino VIP. https://bk8casino.vip/bk8casino.com.ph+2bk8philippines.com+2bk8philippines.com+2
"BK8 - Products, Competitors, Financials, Employees, Headquarters." CB Insights. https://www.cbinsights.com/company/bk8CB Insights

- "BK8 News is the new title sponsor of Gresini Racing MotoGP: Let's get started." Gresini Racing, February 24, 2025. https://www.gresiniracing.com/en/bk8-news-is-the-new-title-sponsor-of-gresini-racing-motogp-lets-get-started/Log in or sign up to view
- "MotoGP: BK8 News becomes the new title sponsor of the Gresini Racing team." Paddock GP, February 24, 2025. https://www.paddock-gp.com/en/motogp-bk8-news-becomes-the-new-title-sponsor-of-the-gresini-racing-team/Paddock
- "Gresini Racing Announces New Title Sponsor." iMotorbike News, February 25, 2025. https://news.imotorbike.com/en/2025/02/gresini-racing-announces-new-title-sponsor/iMotorbike