Draft:Electricity Maps
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Last edited by VIKTORVAV99 (talk | contribs) 5 months ago. (Update) |
| Formerly | |
|---|---|
| Company type | Private |
| Industry | Information technology |
| Founded | 2016 in Copenhagen, Denmark |
| Founder | Olivier Corradi |
| Headquarters | Copenhagen , Denmark |
Area served | Worldwide |
| Products |
|
| Website | electricitymaps |
Electricity Maps is a startup founded by Olivier Corradi in 2016, specialising in tracking and optimising electricity consumption's carbon intensity. Originally incorporated as TMROW IVS and later TMROW ApS, it rebranded to Electricity Maps in 2022.[2][3] The company is best known for its app and API, which provide real-time carbon emissions data across global power grids, covering over 230 regions.[2][4][5] Electricity Maps uses open data sources like ENTSO-E and the EIA and has significant clients, including Google, Samsung, and Microsoft.[2][5][6][7] In 2024, the company raised €5 million from investors Revent and Transition and was recognised by Norrsken as one of the world's most promising startups.[2][8]
History
[edit]Electricity Maps was founded by Olivier Corradi in 2016 with the goal of providing transparency on the carbon intensity of global electricity consumption. Originally incorporated as TMROW IVS in 2017, the company transitioned to an ApS (Anpartsselskab) corporate structure in 2019. In 2022, it formally rebranded as Electricity Maps to better reflect its mission and product focus[2].
Since its founding, the company has focused on making carbon data accessible and actionable for consumers and businesses worldwide. In 2024, Electricity Maps raised €5 million in funding from the investment firms Revent and Transition to support further development and expansion.[2] Later that same year, it was recognised by the Norrsken Foundation as one of the 100 most promising impact startups worldwide.[8]
Products and Services
[edit]Electricity Maps product offerings comes in two parts that helps centralise data from open data platforms such as ENTSO-Es transparency platform which provides open electricity data for Europe, EIAs open data platform for the US as well as transmission system operators own data platforms around the world[9].
Electricity Maps App
[edit]The Electricity Maps App allows users to visualise real-time carbon emissions from electricity consumption in over 230 regions worldwide. By converting emissions data into carbon dioxide equivalents, the app provides an accessible way to track the carbon footprint of power grids in regions such as the U.S., Europe, Australia, and parts of South America and Asia.[4] The app’s open-source frontend and data parsers centralises data from sources like ENTSO-E, the U.S. Energy Information Administration (EIA) and other TSOs around the world to support transparency in carbon intensity reporting.[9] The Electricity Maps App has also been used as a source of data in publications from Boston Consulting Group and McKinsey & Company[9][10].
Electricity Maps API
[edit]The Electricity Maps API provides real-time and historical data on the carbon intensity of electricity consumed across various regions worldwide. Designed to help companies and developers integrate carbon tracking into applications, the API offers detailed emissions data and electricity generation forecasts.[2] This allows users to monitor carbon intensity and optimise energy consumption based on availability of low-carbon electricity sources.[2][7] The API is used by major companies like Google to support Scope-3 carbon accounting and load-shifting in data centers, helping organisations reduce their carbon footprint through data-driven energy management.[2][4][5][6]
Notable Partnerships
[edit]Google has partnered with Electricity Maps to support Googles sustainability initiatives, specifically in reducing the impact from it's datacenters, visualising their customers emissions from Google Workspace, and Scope-3 carbon accounting. By using the Electricity Maps API.[2][4][5][6][9] By using Electricity Maps API, Google can monitor the carbon intensity of electricity in real time, enabling it to load shift computational tasks to times when low-carbon electricity is more abundant, thereby reducing emissions.[2]
Samsung
[edit]Microsoft
[edit]References
[edit]- ^ a b https://datacvr.virk.dk/enhed/virksomhed/39101211
- ^ a b c d e f g h i j k Dillet, Romain (2024-05-07). "Electricity Maps calculates the carbon intensity of electricity consumption to optimize usage at scale". TechCrunch. Retrieved 2024-09-29.
- ^ "European Electricity Map - iEnergy". www.i-energy.info. Retrieved 2024-09-29.
- ^ a b c d "Electricity Maps raises €5M for time-optimised energy usage". Tech.eu. 2024-05-08. Retrieved 2024-09-29.
- ^ a b c d "Danish startup Tomorrow helps Google reduce the climate impact of their data centers across the world". State of Green. Retrieved 2024-10-11.
- ^ a b c published, Luke Hughes (2024-09-09). "Google Workspace will now let you track exactly how much power all your apps are using". TechRadar. Retrieved 2024-10-11.
- ^ a b Cunningham, Andrew (2022-03-03). "Microsoft is trying to lower carbon emissions via Windows Update, of all things". Ars Technica. Retrieved 2024-10-11.
- ^ a b Billing, Mimi (2024-09-25). "The 49 most promising impact startups in Europe (according to investors)". Sifted EU. Retrieved 2024-10-11.
- ^ a b c d Granular Scope 2 accounting: Achievable pathways to more accurate emissions reporting (PDF) (Report). BCG. 2024-09-01. Retrieved 2024-10-12.
- ^ "Unlocking the European AI revolution | McKinsey". www.mckinsey.com. Retrieved 2024-10-25.