Draft:Feuas
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Feuas
Feuas is a Parisian luxury fragrance house founded in 2024 by Ludwig Couet Buisseret, a French artistic director with a background working with global fashion and beauty houses such as Chanel, Armani, and Clarins, and Pierre-Lewis Coombes, a British entrepreneur and author. The brand is celebrated for its narrative-driven approach to perfumery, exclusive seasonal collections, and a philosophy rooted in timeless elegance and cultural expression. Feuas launched with its debut scent, L’Avant Nuit, a fragrance inspired by the poetic and cinematic transition of a Parisian evening.
History
Feuas was founded in Paris in 2024 through a creative partnership between Ludwig Couet Buisseret and Pierre-Lewis Coombes. Buisseret, known for his work in creative direction across luxury maisons including Chanel, Giorgio Armani, and Clarins, brought an elevated aesthetic vision to the brand. Coombes, an established British entrepreneur and author with a background in Sales & Marketing, co-founded the house to merge commerce and creative storytelling in the world of high perfumery.
The name Feuas— stands for Fragrance exclusive unique and seasonal —was created to evoke timeless Parisian artistry and modern refinement. From the outset, the founders envisioned a fragrance house that diverged from mass luxury, focusing instead on crafting emotive olfactory works with the permanence of art.
Feuas’ inaugural release, L’Avant Nuit, was introduced in late 2024 as a limited-edition 10ml travel-size preview, followed by a full-size launch. Only 2,000 units of the preview format were produced, all of which sold out rapidly, driven by early demand from collectors and connoisseurs.
Brand Philosophy
Feuas combines French artisanal perfumery with contemporary cultural sensibilities. The brand operates under a philosophy of intimacy, rarity, and refinement, emphasizing emotion, art, and craftsmanship over trend. Notable elements of Feuas' ethos include: • Narrative-driven perfumery: Each fragrance is accompanied by a poetic story, artistic campaign, or visual moodboard that evokes its emotional landscape. • Seasonal limited editions: Feuas releases new creations in seasonal cycles, with each collection produced in limited quantities to preserve uniqueness and collectability, there are only 2000 to 9000 units per fragrance ever created. • Private Vault: A small percent of each collection is held back in the private vault at a premium price for collectors. • Elegance in presentation: Bottles, packaging, and promotional materials reflect Parisian design cues—minimal, sculptural, and tactile.
Products
L’Avant Nuit (2024) L’Avant Nuit, translating to “Before Nightfall,” is the house’s debut creation. Designed to capture the transition of twilight in Paris, the scent blends crisp luminosity with enveloping sensuality—representing a moment suspended between light and shadow. • Top Notes: Bergamot, white pepper • Heart Notes: Orris, violet leaf, cedarwood • Base Notes: Musk, ambergris accord, tonka bean The fragrance was initially offered in a limited-edition 10ml format, followed by a 50ml with artisan cement cap made in Lyon.
Distribution and Sales
Feuas follows a selective distribution strategy, with a majority of the collection be sold direct to their customers with a priority waiting list and some select premium niche fragrance retailers globally.
Founders
Ludwig Couet Buisseret is a Paris-based artistic director with extensive experience in global luxury branding. His portfolio includes creative work for brands such as Chanel, Armani, and Clarins. His vision for Feuas blends traditional French elegance with modern storytelling.
Pierre-Lewis Coombes is a British entrepreneur, author, and brand strategist. Prior to co-founding Feuas, he founded Big Wolf Marketing and authored works on Sales & Marketing strategy like his first book ‘Think it, Pitch it, Sell it’ .
See Also • Niche perfumery • Artistic direction in luxury branding • Fragrance as storytelling • French perfume houses
External Links
• Feuas Official Website • Feuas Instagram
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