Draft:Midi Health
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. JTM2025 (talk) 19:59, 2 May 2025 (UTC)
| Company type | Private |
|---|---|
| Industry |
|
| Founded | 2021 |
| Founder |
|
| Headquarters | Palo Alto, California, United States |
Area served | North America |
Key people |
|
| Website | joinmidi |
Midi Health is a virtual healthcare clinic specializing in women’s midlife health with a focus on perimenopause and menopause care. Founded in 2021, the company aims to transform midlife women's healthcare through evidence-based, insurance-covered telehealth services.[1] Midi addresses a historically overlooked category in medicine by offering personalized treatment plans for hormonal changes, sleep disruption, weight changes, and other symptoms related to midlife and aging for women.[2]
History
[edit]Midi was founded by women, for women. In 2021, Joanna Strober (CEO), Sharon Meers (COO), Jill Herzig (Chief Brand Officer), and Kathleen Jordan (Chief Medical Officer) joined forces to build Midi because they saw and experienced firsthand how patients experiencing symptoms of perimenopause and menopause were underserved by the current healthcare industry.[2]
They knew that some 75 million Americans are in the menopause transition (including perimenopause and post-menopause),[3] yet fewer than 20% of ob/gyns are trained in menopause care.[4]
Identifying this significant gap in healthcare for midlife women, Midi launched in May of 2022, providing virtual visits with clinicians trained specifically in perimenopause and menopause.[2]
The platform leverages technology to scale a human-centered approach to care that provides individualized, holistic treatment plans. These may include hormone replacement therapy, non-hormonal medications, supplements, and lifestyle coaching.[5][6]
Services
[edit]Midi Health offers virtual visits with nurse practitioners and physicians trained in midlife women's health.[7]
Midi also runs a dedicated survivorship program treating menopausal symptoms in women with a personal or family history of breast cancer.[8]
In 2023, Midi expanded its care to all 50 states. All care is covered by insurance, including all major national PPO plans, and includes follow-up visits, prescriptions, and coordination with primary care physicians and other providers that make up a patient’s full medical team.[9] Notably, 91% of Midi patients report symptom improvement within two months of their first Midi visit.[6]
Funding and Growth
[edit]To date, Midi has raised $103 million in funding.[10] In 2024, the company raised $63 million in a Series B funding round.[11] The round included participation from investors across tech, media, entertainment, and fashion industries.
Midi also brought on a slate of celebrity investors via a $5 million Special Purpose Vehicle (SPV), including actors and producers Amy Schumer and Connie Britton, soccer star Brandi Chastain, fashion designer/entrepreneur Tory Burch, Phenomenal Media’s Meena Harris, and investor and Angel City FC cofounder Kara Nortman. Other participants in the SPV include the venture fund run by former Meta Platforms COO Sheryl Sandberg and her husband Tom Bernthal, Waymo co-CEO Tekedra Mawakana, Stripe, Inc. executive Claire Hughes Johnson, PagerDuty CEO Jennifer Tejada, and Toast CFO Elena Gomez.[12][10]
Other investors also joined, including executives from OpenAI, Apple Inc., Amazon (company), Google, Meta Platforms, Atlassian, Databricks, Cloudflare, WarnerMedia, Universal Music Group, Life360, and Calm (company).[12]
The above group of capital investors joined the company's other Series B investors, including GV (company), Emerson Collective, Memorial Hermann Health System, Black Angel Group, SemperVirens, Felicis, Icon Ventures, Ingeborg Investments, G9, Operator Collective, and Gingerbread Capital.[13]
Midi is now one of the largest and fastest-growing virtual clinics in the women’s health space.[14]
Partnerships
[edit]Midi collaborates with a diverse network of B2B partners across the healthcare and employer landscape.
Its health system partnerships include institutions such as Mount Sinai Health System[15], Memorial Hermann Health System[16], and Keck Medicine of USC.[17]
Additionally, the company partners with plan sponsors such as Self-Insured Schools of California (SISC).[18]
Recognition
[edit]Midi Health was recognized as one of Fast Company’s Most Innovative Companies in Healthcare for 2025.[19] It has also received media attention from outlets such as Fortune (magazine)[10], Business Insider[20], TechCrunch[13], and The New York Times.[21]
In March 2025, actress Amy Schumer, who is an investor in Midi and also a patient, took to Instagram to share her experience, saying that the hormone replacement therapy prescribed by her Midi clinician helped her better control her perimenopause symptoms.[22]
Mission & Impact
[edit]Midi’s mission is to close the gender gap in healthcare by delivering comprehensive, accessible, and personalized care to women in midlife. The company is part of a growing movement to prioritize women’s health within the venture and startup ecosystem, where interest in menopause-focused solutions is gaining traction.[23][24]
References
[edit]- ^ Breen, Amanda (2025-03-07). "How 4 Women Started Multimillion-Dollar Businesses After 40". Entrepreneur. Retrieved 2025-05-02.
- ^ a b c Butkovic, Marija. "Midi Health Launches Its Platform To Bring The Best Care To Women In Midlife, Supported By $14 Million In Seed Funding". Forbes. Retrieved 2025-05-02.
- ^ Jarvis, Lisa (May 10, 2024). "A Shocking Number of Doctors Don't Understand Menopause". Bloomberg. Retrieved May 2, 2025.
- ^ Christianson, Mindy S.; Ducie, Jennifer A.; Altman, Kristiina; Khafagy, Ayatallah M.; Shen, Wen (Nov 2013). "Menopause education: needs assessment of American obstetrics and gynecology residents". Menopause. 20 (11): 1120–1125. doi:10.1097/GME.0b013e31828ced7f. ISSN 1530-0374. PMID 23632655.
- ^ Daniels, Melissa (2025-02-18). "Inside the rise of the menopause market". Modern Retail. Retrieved 2025-05-02.
- ^ a b "Menopause Care for All". Oprah Daily. 2025-01-15. Retrieved 2025-05-02.
- ^ Jolly, Jennifer. "Startups enter $18 billion menopause market, touting relief for hot flashes, other symptoms". USA TODAY. Retrieved 2025-05-02.
- ^ Insider, Femtech (2024-10-14). "Menopause Scale-up Midi Health Launches Survivorship Program for Breast Cancer Survivors and At-Risk Women | Femtech Insider". Retrieved 2025-05-02.
- ^ Insider, Femtech (2023-11-06). "Midi Health Expands Virtual Clinic Services for Menopause Care to All 50 U.S. States | Femtech Insider". Retrieved 2025-05-02.
- ^ a b c Ajemian, Nina. "Celebrities, CEOs, and sports stars invest in Midi Health, a menopause care startup". Fortune. Retrieved 2025-05-02.
- ^ Beavins, Emma (2024-09-20). "Midi Health gains celebrity investors in $63M round". www.fiercehealthcare.com. Retrieved 2025-05-02.
- ^ a b Mernin, Andrew (2024-09-23). "Hollywood, Silicon Valley and media well represented in Midi Health funding drive". Retrieved 2025-05-02.
- ^ a b "Midi is building a digital platform for an oft-overlooked area of women's health". TechCrunch. 2024-12-10. Retrieved 2025-05-02.
- ^ Neto, Herminio (2024-05-31). "Midi Health Secures $60M Series B to Transform Perimenopause and Menopause Care". UCSF Rosenman Institute. Retrieved 2025-05-02.
- ^ McGrath, ByCassie. "Mount Sinai, Midi Health team up to provide menopause treatment". Healthcare Brew. Retrieved 2025-05-02.
- ^ Adams, Katie (2023-10-19). "Inside Memorial Hermann's New Menopause Care Partnership with Midi Health". MedCity News. Retrieved 2025-05-02.
- ^ Folkendt, Kathrin (2024-07-09). "Midi Health and Keck Medicine of USC Collaborate to Expand Access to Expert Midlife Care for Women | Femtech Insider". Retrieved 2025-05-02.
- ^ "SISC MIDI Health - Expert Menopause Telehealth Care". www.pylusd.org. Retrieved 2025-05-02.
- ^ Gupta, Shalene (2025-03-18). "Meet the 15 Most Innovative Companies moving the needle in healthcare". Fast Company. Archived from the original on 2025-05-01. Retrieved 2025-05-02.
- ^ Lindsey, Heather. "Women are demanding better menopause care. Online platforms are heeding the call". Business Insider. Retrieved 2025-05-02.
- ^ Dominus, Susan (2023-02-01). "Women Have Been Misled About Menopause". The New York Times. ISSN 0362-4331. Retrieved 2025-05-02.
- ^ "Amy Schumer Wants to 'Get Down, if You Know What I Mean' Since Taking Hormones for Perimenopause: 'I'm Talking About Sex'". People.com. Retrieved 2025-05-02.
- ^ Stengel, Geri. "Women's Health PAC Launches: A Turning Point For Research And Care". Forbes. Retrieved 2025-05-02.
- ^ Cleary, Mary (2025-05-02). "Menopause care is moving out of the shadows. Brands want in". Vogue Business. Retrieved 2025-05-02.
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