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Draft:Modern Christmas Trees

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Modern Christmas Trees

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Modern Christmas Trees is an American company that produces contemporary holiday decor, particularly minimalist Christmas trees. It was founded by Matt Bliss and is based on a design created by his grandfather, Lawrence "Bud" Stoecker. The company's products have been featured in national media and on the television show Shark Tank.

History

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The concept for the Modern Christmas Tree originated in the 1960s, when Lawrence "Bud" Stoecker, an engineer and architect based in Colorado, created a Christmas tree design consisting of concentric acrylic rings suspended from a central point and illuminated from below. The design was influenced by mid-century modern aesthetics and was used by Stoecker’s family during the holidays.[1]

In 2011, Matt Bliss, Stoecker’s grandson, revived the design using updated materials and manufacturing methods. He launched Modern Christmas Trees to produce and market the design commercially. The product later appeared on Shark Tank in 2017, where it received national exposure.[2]

Products

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Modern Christmas Trees manufactures collapsible trees made primarily from acrylic rings suspended around a central pole. The trees are illuminated using an LED uplight, which reflects light through the rings and ornaments. The company produces several models, including the Classic Tree (available in 8-foot and 10-foot versions), the Jubilee Tabletop Tree (33 inches tall), and a Wall Tree designed for smaller spaces.[3]

The company states that it donates a portion of proceeds to tree planting initiatives in the United States.[3]

Media Coverage

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Modern Christmas Trees has been featured in several national and regional media outlets. Architectural Digest profiled the tree’s design and history,[1] while Financial Times discussed the company's founding story.[4] Fast Company and Entrepreneur covered aspects of the company's product innovation and business development.[5] Local media outlets such as ABC7 NYC, 9News, 5280 Magazine, and Westword have also reported on the company's activities, including charitable initiatives.[6][7]

The trees have been displayed in locations such as the Stahl House in Los Angeles and have been included in design-focused events like Modernism Week in Palm Springs.

Cultural Reception

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Modern Christmas Trees have been noted for their appeal among fans of mid-century modern design, interior decorators, and consumers seeking alternative holiday decor. The products have appeared in a variety of settings, including modernist homes, contemporary lofts, and hotels such as the TWA Hotel in New York.[8]

References

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