Draft:Orange Tree
| Company type | Private |
|---|---|
| Industry | Furniture retail, E-commerce |
| Founded | 2014 |
| Founder | Gaurav Jain |
| Headquarters | Hyderabad, Telangana, India |
Number of locations | Hyderabad, Bengaluru, Ahmedabad, Jodhpur |
| Products | Furniture, lighting, home decor |
Number of employees | 501–1,000 (2025) |
| Website | www |
Orange Tree is an Indian e-commerce and retail company that sells furniture, lighting, and home decor products. Based in Hyderabad, Telangana, it was founded in 2014 as the retail division of Basant, a furniture manufacturer established in 1998. The company operates an online store and physical showrooms in cities including Hyderabad, Bengaluru, and Ahmedabad.[1][2]
History
[edit]Orange Tree was established in 2014 by Gaurav Jain, following the operations of Basant, a Jodhpur-based furniture exporter founded by Vinay Kumar Jain in 1998.[2] Basant exported furniture to international retailers such as Crate & Barrel, West Elm, and Zara Home in 17 countries.[2] Orange Tree was launched to sell furniture and decor directly to Indian consumers through online and retail channels.[1] As of 2025, the company employs between 501 and 1,000 people and operates a 900,000-square-foot manufacturing facility.[1][3]
Products
[edit]Orange Tree sells furniture, lighting, and home decor items. Its furniture includes beds, dining tables, sofas, and outdoor pieces, made from woods such as acacia, sheesham, mango, and teak.[4] Lighting products include floor lamps, hanging lamps, and wall lamps, often using materials like cane and wood.[5] Decor items include wall mirrors, serveware, and vases, with collections named Andaman and Eclectic Elegance.[4] The company offers online purchasing with payment options and delivery across India.[6]
Sustainability
[edit]Orange Tree uses materials such as solid wood and natural fibers in its products, with some manufacturing processes involving solar power, according to reports.[2][4] The company’s product descriptions emphasize durability to reduce environmental impact.[4]
Operations
[edit]Orange Tree is headquartered in Hyderabad, with additional facilities in Jodhpur, Bengaluru, and Ahmedabad.[3] Its 900,000-square-foot factory handles design and production.[1] The company has showrooms in Hyderabad (Banjara Hills), Bengaluru (Mysore Road), and Ahmedabad, alongside its online store.[1][7][8]
Reception
[edit]Orange Tree has been covered by publications such as Indian Retailer, Design Pataki, and The Architect’s Diary for its furniture and decor offerings.[1][2][4] A 2017 review by LBB described its lamps and decor as “fantastic” and “funky,” but noted higher price points.[5] Some customer feedback on platforms like Quora has reported issues with product quality and service reliability, though experiences vary.[9]
References
[edit]- ^ a b c d e f "How Orange Tree Became a Leader in India's Furniture Market with State-of-the-Art Manufacturing". Indian Retailer. 2024-07-10. Retrieved 2025-05-03.
- ^ a b c d e "Orange Tree - Furniture & Lighting Store - DP Cult". Design Pataki. 2022-06-24. Retrieved 2025-05-03.
- ^ a b "ORANGE TREE Furniture Lighting Homedecor". LinkedIn. Retrieved 2025-05-03.
- ^ a b c d e "The Top 20 Home Decor Furniture Pieces by Orange Tree". The Architect's Diary. 2024-12-20. Retrieved 2025-05-03.
- ^ a b "Shop For Decor & Lighting Online At Orange Tree". LBB. 2017-05-08. Retrieved 2025-05-03.
- ^ "Orange Tree Buy Furniture Lighting Decor Online". Orange Tree. Retrieved 2025-05-03.
- ^ "Orange Tree Lighting & Furniture Store in Hyderabad". Orange Tree. Retrieved 2025-05-03.
- ^ "Visit Orange Tree's Furniture Store in Ahmedabad". Orange Tree. Retrieved 2025-05-03.
- ^ "How is the quality of furniture at Orange Tree?". Quora. Retrieved 2025-05-03.
External links
[edit]- [Official website](https://www.orangetree.in/)
- Orange Tree on LinkedIn