Draft:Overdrive Interactive (Agency)
Submission declined on 9 May 2025 by Gheus (talk).
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|  |
| Company type | Private |
|---|---|
| Industry | Digital marketing |
| Founded | 2001 |
| Founders | Harry J. Gold, Ty Velde |
Key people | Rob Murray (CEO) |
| Parent | Capitala Group |
| Website | www |
Overdrive Interactive is an American digital marketing agency headquartered in the Allston neighborhood of Boston, Massachusetts.[1] Founded in 2001, the firm provides integrated digital‑marketing services to business‑to‑business and consumer brands.
History
[edit]Overdrive Interactive was established in September 2001 by Harry J. Gold and Ty Velde[1] The agency initially focused on technology clients and later expanded to consumer brands such as Harley‑Davidson, LoJack and Zipcar.[1] On 27 January 2022 the company was acquired by Capitala Group, a Charlotte‑based private‑equity firm.[2] Co‑founder Harry Gold moved to the board of directors, and on 18 November 2024 Rob Murray was appointed chief executive officer.[3]
Services
[edit]- Search‑engine optimisation (SEO)
- Paid search and e‑commerce advertising (PPC/SEM)
- Social‑media marketing
- Media planning and buying
- Email marketing
- Web and application development
- Marketing‑automation and MarTech consulting
- Creative services
- Business‑intelligence and analytics
Leadership
[edit]- Harry J. Gold – Co‑founder; CEO (2001–2024); board member.[1]
- Ty Velde – Co‑founder; executive vice‑president.[1]
- Rob Murray – Chief executive officer (2024–present).[3]
- Jeff Selig – Chief strategy officer.
- Joel Breen – Chief revenue officer.
Publications and tools
[edit]The agency’s resources include the Search Marketing Map, an infographic of search‑marketing tools,[4] and The Digital Advertising Guide, a handbook for online advertising.[5]
Awards and recognition
[edit]In 2022 the agency won Best Medical Equipment Website at the Web Marketing Association WebAwards for the Embr Labs website.[6]
Corporate structure
[edit]Overdrive Interactive operates as a limited‑liability company within the portfolio of Capitala Group.[2]
References
[edit]- ^ a b c d e Goodchild, Joan (5 May 2008). "Overdrive Interactive: Taking the leads". Boston Business Journal. Retrieved 8 May 2025.
- ^ a b "Capitala Group closes first investment from new flagship fund with acquisition of Overdrive Interactive". Capitala Group. 27 January 2022. Retrieved 8 May 2025.
- ^ a b Siegel, Fern (18 November 2024). "Rob Murray Takes Over as CEO, Overdrive Interactive". MediaPost. Retrieved 8 May 2025.
- ^ "Search Marketing Map 2015". Mooltoweb. 22 July 2015. Retrieved 8 May 2025.
- ^ Gold, Harry J. (2015). The Digital Advertising Guide. Lulu.com. ISBN 978-0578138220.
- ^ "Best Medical Website to be Named by Web Marketing Association in 28th Annual WebAward Competition" (Press release). Web Marketing Association. 7 March 2023. Retrieved 8 May 2025.
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