Draft:QCP
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Gianluca Conte (born January 11, 2000), publicly known as QCP, is an American food personality, content creator, and author best known for his high-energy cooking videos that blend humor, Italian-American culture, and bold visuals. Known for his signature catchphrase “betch!” and viral stunts — including cooking on top of the Empire State Building and alongside ancient Roman landmarks — Conte has become one of the most prominent digital food entertainers in the world. Described by Paper Magazine as “TikTok’s loudest chef”https://www.papermag.com/tiktok-gianluca-conte and praised by Gotham for his “natural showmanship and serious culinary chops,”https://gothammag.com/how-to-make-pasta-fagioli-recipe-qcp-tiktok-cookbook he has amassed over 25 million followers across social platforms and more than 8.3 million subscribers on YouTube.https://www.youtube.com/@itsQCP/featured
Early life
[edit]Conte was born and raised in Charlotte, North Carolina, where he grew up alongside two sisters. His father, Augusto Conte, owns the Conte Restaurant Group, which operates several acclaimed Italian restaurants in the city. From a young age, Gianluca worked in the kitchen and front-of-house at his family’s restaurants, learning traditional Italian cooking techniques and developing a passion for culinary performance.
Career
[edit]Conte began posting content to TikTok in 2019. His combination of comedic energy, culinary precision, and exaggerated Italian-American persona helped him stand out on the platform. His signature phrase “betch!” quickly became a recognizable part of his brand, helping him connect with a wide audience of Gen Z and millennial viewers.
He has collaborated with some of the world’s most recognizable celebrities, including Will Smith,https://www.instagram.com/reel/DHtZv9pJMe2 Paris Hilton,https://www.instagram.com/reel/CzMgBhKud2l MrBeast, Shania Twain,https://www.instagram.com/reel/CnP7pvPpsJX/ and a range of multi-platinum-selling musicians. Known for crafting one-of-a-kind cooking experiences, Conte has filmed videos atop the Empire State Building,https://www.youtube.com/watch?v=9lhtFHpNfms inside massive football stadiums,https://www.instagram.com/reel/C7Ckby1LXsM and beside the Roman Colosseum.https://www.instagram.com/reel/C5gulEyLkhb
His YouTube channel, launched in 2020, has become a major extension of his brand, regularly generating millions of views and serving as a hub for his high-production cooking content.https://www.youtube.com/@itsQCP/featured
Italian culture plays a central role in Conte’s work, and he has formed partnerships with major institutions celebrating his heritage. In 2024, he partnered with Inter Milan and Pirelli on a campaign tied to the Las Vegas Formula 1 Grand Prix.https://www.inter.it/en/news/inter-gp-las-vegas-formula-1-pirelli That same year, he was welcomed into the official Serie A family, a major milestone aligning him with Italy’s top soccer league.https://www.legaseriea.it/en/media/serie-a/qcp-joins-serie-a-family-71go6ln
Cookbook
[edit]In April 2024, Conte published his debut cookbook, Italian/American: It’s a QCP Cookbook, Betch! through DK, an imprint of Penguin Random House.https://www.penguinrandomhouse.com/authors/2287584/gianluca-conte/ The 224-page book features classic Italian-American recipes paired with personal stories about his upbringing and culinary journey. It has been featured in outlets such as Adweek and InsideHook.https://www.adweek.com/creativity/qcp-tiktok-star-publishes-first-cookbook/https://www.insidehook.com/internet/instagram-tiktok-chefs-slam-food
Media coverage
[edit]Conte has been profiled by a variety of major outlets including The New York Timeshttps://www.nytimes.com/2020/05/21/style/tiktok-collab-houses-quarantine-coronavirus.html, New York Posthttps://nypost.com/2023/10/07/food-influencer-gianluca-conte-makes-6-figures-for-one-post/, and Dexertohttps://www.dexerto.com/entertainment/who-is-qcp-meet-the-tiktoker-going-viral-for-his-unique-cooking-methods-1780100/, among other publications.
Clarification on U-Haul incident
[edit]In October 2022, Conte was briefly detained following a billing issue involving a U-Haul vehicle he was using to help a friend move. The confusion stemmed from a missed payment by his roommate, which temporarily flagged the rental. The situation was resolved within hours, and Conte was released with no charges filed.https://www.tmz.com/2022/10/26/tiktok-star-qcp-arrested-driving-stolen-uhaul/
Personal life
[edit]Conte resides in Los Angeles, California. Despite his growing international audience and celebrity collaborations, he frequently references his Italian-American upbringing and continues to highlight family values and traditional recipes in his work.
Bibliography
[edit]Conte, Gianluca. Italian/American: It’s a QCP Cookbook, Betch! DK Publishing (Penguin Random House), 2024. ISBN 9780744088397.
External links
[edit]Author profile at Penguin Random House
References
[edit]"TikTok Collab Houses." The New York Times, May 21, 2020. [1]
"Food Influencer Makes 6 Figures for One Post." New York Post, October 7, 2023. [2]
"Who is QCP?" Dexerto. [3]
Gianluca Conte Author Profile. Penguin Random House. [4]
"QCP Publishes First Cookbook." Adweek. [5]
"Inter GP with Pirelli and QCP." Inter Milan. [6]
"QCP Joins Serie A Family." Lega Serie A. [7]
"How to Make Pasta Fagioli – QCP." Gotham Magazine. [8]
Gianluca Conte’s Official YouTube Channel. [9]
"TikTok’s Loudest Chef." Paper Magazine. [10]