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Generation Beta

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Generation Beta (often shortened to Gen Beta) is the current demographic cohort succeeding Generation Alpha. Futurist and demographer Mark McCrindle (who also coined the name Generation Alpha) defines the cohort as those born from 2025 to 2039.[1]

Generation Beta is named after the second letter of the Greek alphabet, following the previous Generation Alpha.[2][3] According to McCrindle, its members are primarily the children of young Millennials and Generation Z.[1][4]

Name

The name "Generation Beta" is sometimes associated with negative ideas, including weakness and passiveness. This stigma associated with the generation name "beta" is also occasionally seen as an insult.[5]

Date and age range

Generation Beta is generally considered to have started in 2025, and will end in 2039, although there are minor disagreements regarding the exact start date.[4][6]

Speculations

Demographics

Generation Beta comes at a time of declining birth rates, and Generation Beta will likely make up around 16% of the world's population in 2035.[4] Generation Beta is predicted to reach 2.1 billion people, surpassing Generation Alpha's 2 billion.[7] McCrindle has suggested that Generation Beta will have a stronger appreciation for diversity than previous generations.[4] Many members of Generation Beta will likely live to see the 22nd century.

Technology

Unlike their predecessors, they will likely not only adapt to technologies but will immerse themselves in them from the outset more than any previous generation.[8] Generation Beta will likely follow Generation Alpha in their use of brainrot phrases.[8] Due to the large amount of technology that Generation Beta will grow up in, experts suggest that Generation Z parents may prefer to shield their children from constant internet exposure.[8] McCrindle has also said that the generation will be characterised by significant technological integration", and experts have predicted that Generation Beta children will grow up immersed and integrated with artificial intelligence.[4] Mis- and disinformation are likely to grow during Generation Beta's time due to growing political polarization and growing indistinguishability between real and AI-generated material.[7][9] Attention spans are also expected to continue decreasing in Generation Beta.[10]

Global issues

McCrindle has predicted that, due to having parents that care more about global issues, including climate change, Generation Beta will be more focused on these issues.[4][8]

References

  1. ^ a b "Welcome Gen Beta - McCrindle". mccrindle.com.au. 2024-12-19. Retrieved 2025-02-27.
  2. ^ Team, CBS Miami (2025-01-01). "Babies born in 2025 are part of a new generation - Gen Beta - CBS Miami". www.cbsnews.com. Retrieved 2025-04-18.
  3. ^ Mata, William; Baldwin, Sian; Davies, Rachael (2025-04-10). "What age Gen Z years, who are millennials, and what defines Generation Beta?". The Standard. Retrieved 2025-04-18.
  4. ^ a b c d e f Najib, Shafiq. "Generation Beta starts in 2025: 5 things to know". ABC News. Retrieved 2025-04-17.
  5. ^ "Is Gen Beta's name actually an insult? Why some believe generation's label is 'cringe'". Yahoo Life. 2025-03-06. Retrieved 2025-04-18.
  6. ^ "2025 Marks The Start Of A New Generation. Here's What To Know About 'Gen Beta.'". HuffPost. 2025-01-03. Retrieved 2025-04-18.
  7. ^ a b Rubin, April (2025-01-01). "Meet Gen Beta, starting to be born in 2025". Axios. Retrieved 2025-04-18.
  8. ^ a b c d Venkatraman, Sakshi (2024-12-27). "Move over, Gen Alpha: 2025 marks the start of the Gen Beta era". NBC News. Retrieved 2025-01-01.
  9. ^ "Wreck the Vote: How AI-Driven Misinformation Could Undermine Democracy". Stanford Graduate School of Business. 2024-06-26. Retrieved 2025-04-18.
  10. ^ Moulton, Cyrus (0101). "Squirrel! Why attention spans seem to be shrinking and what we can do about it". Northeastern Global News. Retrieved 2025-04-19.