Meditopia
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| Industry | Employee wellbeing |
|---|---|
| Founded | 2015 |
| Founders |
|
| Headquarters | Istanbul, Turkey |
Area served | Worldwide |
| Services | Employee assistance program |
Meditopia is a company specialized in mental health. Meditopia launched its app in 2017 and has grown into a widely used meditation platform, particularly in non-English speaking markets.[1][2][3]
History
[edit]Meditopia's mobile app officially launched in 2017, offering meditation and well-being content in Turkish and other languages. As of 2020, it had approximately 14 million users across 75 countries.[1] In July 2020, Meditopia secured a Series A investment of $15 million, co-led by European venture capital funds Creandum (an early Spotify backer) and Highland Europe.[1] In 2021, Meditopia was recognized as Turkey’s fastest-growing tech company according to Deloitte Turkey’s Technology Fast 50 list.[4]
Products and Services
[edit]Meditopia launched a meditation and well-being app with multilingual audio content, including guided meditations, breathing exercises, and sleep aids. In 2021, Meditopia released an AI-powered chatbot called Soul.[5]
Criticism
[edit]While Meditopia itself has not been embroiled in major controversies, some experts have commented on the limitations of meditation apps in general. For instance, Gregory Grieve, a professor at University of North Carolina at Greensboro, notes that while apps like Meditopia can help individuals achieve calm and cope with stress in the moment, they may not address deeper underlying mental health issues or provide the social support that traditional therapy or group mindfulness training can offer.[6]
Mozilla Foundation’s Well-being Struggle research, which evaluated Meditopia alongside a dozen popular mental health apps, warns that these platforms can set unrealistic happiness standards, place the burden of workplace wellbeing on individual employees, and encourage performative positivity.[7]
References
[edit]- ^ a b c Butcher, Mike (2020-07-16). "Meditation app Meditopia secures $15M Series A co-led by Creandum and Highland". TechCrunch. Retrieved 2025-04-14.
- ^ "A Global Success Story from Marmara University Graduate Entrepreneurs". Marmara University. 8 March 2019. Retrieved 24 April 2025.
- ^ Heathman, Amelia (2020-07-16). "The mental health start-up taking personalised mindfulness global". The Standard. Retrieved 2025-04-18.
- ^ "Deloitte Teknoloji Fast 50 2021 Türkiye Programı Sonuçları Açıklandı! | Deloitte Türkiye". www.deloitte.com (in Turkish). Retrieved 2025-04-14.
- ^ "What I Discovered While Using an AI Meditation App Everyday for Two Weeks". blog.hubspot.com. 2024-02-04. Retrieved 2025-04-14.
- ^ Grieve, Gregory; McGuire, Beverley (11 February 2019). "Buddhism scholars: Meditation apps are fueling tech addiction, not easing stress". Fast Company. Retrieved 24 April 2025.
- ^ "New Research: Are Well-Being Apps Actually Harming Us?". Mozilla Foundation. 2024-02-27. Retrieved 2025-04-24.