Outlit
 | |
Type of site | Publishing and Social Networking |
|---|---|
| Available in | English |
| Founded | 2014 |
| Dissolved | c. 2020 |
| Created by | Lucien Zeigler (CEO) William Treadway Christian Zeigler Sam Clarke |
| Industry | Journalism |
| URL | outl |
| Commercial | Yes |
| Registration | Required |
| Launched | 2014 |
| Current status | Closed |
Outlit was an American online social networking and digital media virtual marketplace that operated from 2014 until around 2020. The company was based in Arlington, Virginia. Outlit offered bloggers and publishers a way to monetise the publishing of short articles online. Members would set up an account with the platform to access stories.
History
[edit]Outlit founded in 2014 in Arlington, Virginia by founder and CEO Lucien Zeigler, a media consultant and economist.[1] Zeigler has said that Outlit was founded in response to declining revenues for publishers and the prevalence of advertising in news media, as well as the "inefficiency of the subscription business model" for readers.[2]
Registered users could publish stories and earn from views by other users. Outlit offered bloggers and publishers three sources of revenue for their content: a share of digital advertising revenue, on-demand digital payments, and subscriptions. The service launched in 2014 and was described as the "iTunes of News," with over 40 newspapers and magazines in the United States.[3][4]
Outlit announced an expansion in 2019 to become a social information marketplace enabling anyone to publish and earn from other users.[5] Content on Outlit came in the form of short posts with longer content able to be monetized through ads, direct digital micropayments, or subscriptions.
References
[edit]- ^ "Outlit". Bloomberg Business. Retrieved 5 June 2015.
- ^ Ethan Rothstein (March 30, 2015). "'Disruptive' Media Startup to Launch Next Month". ArlNow.com. Retrieved 5 June 2015.
- ^ Eric Hal Schwartz (2015). "A Virginia Startup Has Launched the iTunes of News". DCInno. Retrieved 5 June 2015.
- ^ Eric Hal Schwartz (2015). "A Virginia Startup Has Launched the iTunes of News". DCInno. Retrieved 5 June 2015.
- ^ Verma, Sandeep. "Outlit, the Social Media Platform Built for Stories and News, Releases New Features Enabling All Users to Earn Money for Posts, Published Stories". ePRNews. Retrieved 2020-05-18.