Pepsi AM
Pepsi AM was a variant of Pepsi that contained 25% extra caffeine and was marketed as a morning boost/energy drink.[1][2]
History
[edit]In August 1989, PepsiCo first began to test market Pepsi A.M. alongside its Diet variant in sporadic regions of the United States aimed at coffee drinkers.
It was then later reported that Pepsi A.M. was getting test-marketed in some regions of massive cities. These cities confirmed are Cedar Falls, Iowa, Waterloo, Iowa, and Fort Wayne, Indiana. Others unconfirmed are Pittsburgh, New York and Phoenix. The unconfirmed locations are unknown from this test market release.
Shortly after its introduction, a year of production, Pepsi A.M. and its Diet variation ceased production in October 1990 due to low sales and Reception.[3][4]
References
[edit]- ^ "They're Not Waking Up to Pepsi AM, Soft Drink Maker Finds". Associated Press. 16 October 1990. Archived from the original on 25 May 2021.
- ^ Lazarus, George (1990-10-12). "PEPSI BIDS ADIEU TO ITS A.M. COLA". Chicago Tribune. Retrieved 2024-05-11.
- ^ Fisher, Ben (2020-07-07). "The Real Reason Pepsi A.M. Disappeared". Mashed. Retrieved 2024-05-11.
- ^ "A New Pepsi Adds Caffeine". The New York Times. Associated Press. 1989-09-30. ISSN 0362-4331. Retrieved 2024-05-11.