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NAU!

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NAU!
Company typePrivate
IndustryRetail, Eyewear
Founded2004; 21 years ago (2004) in Castiglione Olona, Italy
FounderMonica Salvestrin, Fabrizio Brogi
Area served
Worldwide
Key people
Monica Salvestrin (Creative Director)
Fabrizio Brogi (Chairman)
ProductsEyeglasses, Sunglasses, Contact lenses

NAU! is an Italian company involved in the design, manufacture, and sale of eyewear, including prescription glasses, sunglasses, and contact lenses. Established in 2004 in Castiglione Olona, Italy, the company operates a retail network of mono-brand stores.[1][2] The company utilizes recycled materials in some products and states that it allocates a portion of its profits to social and environmental projects.[3]

History

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NAU! was founded in 2004 in Castiglione Olona, Italy.[1] Founders included Monica Salvestrin and Fabrizio Brogi.[2][4] According to Salvestrin, the company intended to apply retail principles from other sectors to the eyewear market, such as frequent collection releases.[2][5]

The company expanded its retail presence within Italy and subsequently internationally. Products are distributed through its network of mono-brand stores.[1] In 2018, NAU! began opening stores outside Italy, with locations reported in Spain, Mexico, India, and the Middle East.[1] By 2023, the company reported operating over 170 stores, including outlets in Italian airports and train stations.[3] In 2023, NAU! entered a partnership with consultancy 2.0 & Partners to develop its presence in the travel retail market.[3][6]

In 2014, the Italian newspaper La Repubblica mentioned NAU! as one of several companies considering a listing on the AIM Italia stock exchange, although the listing did not occur.[7]

Business model

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NAU! introduces new eyewear collections frequently, reportedly every 30 days.[2] The company manages its operations vertically, from design to retail.[1] Its stores employ opticians and optometrists.[2]

Products

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NAU! sells prescription glasses, sunglasses, contact lenses, and related accessories. New eyewear models are released periodically.[3] In 2022, the company introduced NAU!Me, a line of customizable eyewear produced on demand, using a 3D configurator with virtual try-on functionality.[1][8]

Sustainability initiatives

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NAU! has implemented several environmental measures.

Use of recycled materials

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The company began using recycled materials in eyewear production circa 2007.[9] In 2009, it introduced products made partly from recycled plastic from its manufacturing process.[1] These collections were certified by CSI Cert.[1] The company states that some frames contain recycled plastic, including plastic derived from recovered marine waste.[9] In 2021, NAU! launched its Ocean Plastic collection, with frames containing polymer derived partly from recovered plastic bottles.[1]

Carbon offsetting

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NAU! participates in carbon offsetting. For 2022-2023, the company supported a reforestation project in Uganda.[1]

NAU!Reloove

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In 2024, NAU! opened a store in Como, Italy, named NAU!Reloove, selling refurbished secondhand eyewear collected from its Italian stores. The items undergo a refurbishment process.[9][10]

Environmental certification

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In 2011, NAU! obtained ISO 14001 certification for its environmental management system.[11][12]

Corporate affairs

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NAU! states that it reinvests a portion of its annual profits (reportedly 10%) in social and environmental projects.[1][3] The company received an award related to franchising from Az Franchising in 2010.[5]

Stores

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As of 2023, NAU! operated over 170 stores. Most are located in Italy, with others in countries including Spain, Mexico, India, and the Middle East. Some stores are situated in airports and train stations.[1][3][9]

References

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  1. ^ a b c d e f g h i j k l "The Brands: Discover Nau! sharp vision to become carbon-neutral". The Spin-Off. 27 June 2022.
  2. ^ a b c d e "Corporate Storytelling - NAU! The Eyewear Revolution". ELITE Network. 19 April 2017.
  3. ^ a b c d e f "NAU! teams up with 2.0 & Partners as it targets travel retail expansion". Moodie Davitt Report. 23 June 2023.
  4. ^ "NAU - Perfect For Every Person". Retail & Leisure International. 3 February 2022.
  5. ^ a b "Nau! Italian Eyewear" (PDF). Franch.biz.
  6. ^ "NAU! plans travel retail expansion with 2.0 & Partners". DFNIonline. 28 June 2023.
  7. ^ "Matricole, dopo il boom del 2013 altre dieci società pronte alla Borsa". La Repubblica. 13 January 2014.
  8. ^ "Customer Success Stories: NAU!". Zakeke.
  9. ^ a b c d "The Stores: Discover Nau!Reloove, Como's new preloved eyewear store". The Spin-Off. 16 February 2024.
  10. ^ "Nasce NAU! RELOOVE". Confimprese. 13 February 2024.
  11. ^ "NAU! at Legambiente IX National Conference". MIDO Eyewear Show. 2 December 2023.
  12. ^ "NAU!". LinkedIn.
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{{Eyewear companies}}

Category:Eyewear brands of Italy Category:Eyewear retailers Category:Retail companies of Italy Category:Sustainable businesses Category:Companies established in 2004 Category:Italian brands Category:Italy Category:Companies Category:Fashion

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