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J. W. Roth
Born
Denver, Colorado
OccupationEntrepreneur
Years active1994-present
TitleChairman, Notes Live, Inc.
Executive chairman, Roth Industries, LLC
Websitevenu.live

J. W. Roth is an American entrepreneur. He is the founder and chairman of Venu, a live entertainment and hospitality company, and the founder and executive chairman of Roth Industries, a Colorado-based prepared foods company.

Early life

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Roth was born in Denver. A fifth-generation native of Colorado, he grew up on a small ranch between Colorado Springs and Denver. His parents, who married as teenagers, struggled to make ends meet. Unable to afford concert tickets, Roth, a lifelong music fan, climbed fences to attend live shows. [1] [2]

Career

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Early career

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Roth worked as a ranch hand in junior high school, and started a business selling fireword door-to-door when he was 15. He saw a help wanted ad for a position with the Colorado Springs Police Department; since it required a high shool diploma, he quickly earned a GED. He was hired for the Colorado Springs job, and later he became a police officer in Denver. [2] He subsequently worked for a packaged foods manufacturer and an insurance provider, and started a marketing company, producing and directing direct-response commercials and infomercials. [3]

MAXmusic; AspenBio, Disaboom

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In 1994, with John Oates, he founded MAXmusic, a broadcast and cable television show composed of live music segments, interviews with artists, and music videos. Cassettes and CDs by the artists featured were sold through a toll-free number. [4] Aimed toward a young audience, [5]MAXmusic debuted on E! [6] and later aired in syndication. [7] After 93.4% of the company was acquired by Renaissance Technology, a software developer for interactive TV, Roth co-founded companies related to agriculture and veterinary medicine, including AspenBio, which went public in 2000. [8] He used his earnings from the AspenBio offering to start and/or finance several companies. [9]

In 2003, Roth helped a neighbor, Glen House --- a C7 tetraplegic and an MD -- finance and start Colorado Catheter, a company that developed catheter technology for disabled people. He and House partnered again in 2006 to found Disaboom, a social network for people with disabilities and their caregivers.[10][11]

Roth Industries, Venu

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In XXXX, Roth founded Roth Industries, the parent company of Roth Premium Foods, Roth Brands, and Bourbon Brothers Smokehouse & Tavern, among other subsidiaries, with his son, Mitchell Roth.[12][9] He served as CEO of the company until 2016, when he became its executive chairman, allowing him to focus on music. Mitchell Roth was named CEO of Roth Industries, and Roth founded Venu, then known as Notes Live. In an interview with the Colorado Springs Business Journal, Roth said: "My passion is live music. So when it got to the point that I could do live music, I decided that that’s what I was going to go do, and I was going to build a company doing it." [13] In 2019, he founded a live music venue, Boot Barn Hall, in Colorado Springs. [13] Inspired by a trip to Robert Mondavi's home, which included an outdoor performance area, Roth developed the concept for high-end amphiteaters in mid-size cities. [14]The first venues were announced in 2022. Roth was featured as an "All Star" in the live entertainment industry trade magazine, Venues Now, the same year. [15]

In the summer of 2023, Venu opened its first venue, The Ford Amphitheater, A $90-million 8000-seat open-air amphitheater in Colorado Springs, [16] [17] and a second Boot Barn Hall in Gainesville, Florida. Construction on luxury amphitheaters in Broken Arrow, Oklahoma, and McKinney and El Paso, Texas began in 2024.[18] [19][20] Each of the amphitheaters were planned in tandem with entertainment campuses to serve as locations for Boot Barn Hall, Bourbon Brothers, and other businesses. [15] Roth took Venu public in December 2024; he rang the NYSE opening bell the day of the IPO. [21]As of March 2025, five Venu properties -- each with amphitheaters, live event spaces, and entertainment campuses -- were under construction. [14]

Personal life

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Roth lives in XXXX. (?) A guitar and record collector, he owns more than 1500 guitars and 3000 first-edition records. [22] In 2024, he donated $3 million to fund Venu Arts and Culture Foundation, a non-profit which supports kids, artists and musicians through grants, scholatships, and educational programs. [23]

References

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  1. ^ Wenzel, John (2022-04-06). "Developer of $40M Sunset amphitheater aims to pull Colorado Springs out of its entertainment desert when venue opens next year". The Denver Post. Retrieved 2022-11-01.
  2. ^ a b Radford, B. (2024, Jul 07). "Meet the man behind colorado springs' new luxury amphitheater, set to open next month", The Gazette (viaTCA Regional News)
  3. ^ Sandler, Adam (March 22, 1994). "TV shop net Maxmusic to bow". Variety. Retrieved December 2, 2023.
  4. ^ Russell, Deborah (April 2, 1994) "MAXing out on direct marketing", Billboard Vol. 106, Issue 14
  5. ^ Strauss, Neil (1994-12-04). "TELEVISION VIEW; I Want My MTV, And Maybe a Silk Shirt". The New York Times. ISSN 0362-4331. Retrieved 2025-04-23.
  6. ^ Gerosa, Melina, (April 22, 1994) "That's entertainment?" Entertainment Weekly Issue 219
  7. ^ Russell, Deborah (June 11, 1994), "Cablers Meet in New Orleans to Peddle Hi Tech Wares", Billboard, Volume 106, issue 24
  8. ^ Tonn, Rebecca (February 25, 2011) "AMI wants the Colorado Springs to know it's in town", Colorado Springs Business Journal
  9. ^ a b Padgett, Roy (August 18, 2023). ""Entrepreneur Sees What Others Don't: JW Roth's Vision for His Hometown"". North. pp. 36–39. Retrieved December 4, 2023.
  10. ^ Taylor, Chris (September 15, 2011). "Social network Disaboom leads a growing demographic". CNN.com. Retrieved 2023-11-27.
  11. ^ Radford, Bill (December 3, 2007), "Website that helps reduce the 'dis' in disabled; 'Almost like support group but it's the entire world at your fingertips': The Gazette, Montreal, Quebec, page A4.
  12. ^ Steele, Anne (2022-07-24). "First Came the Urban Transplants. Now Come the Concerts". Wall Street Journal. ISSN 0099-9660. Retrieved 2023-12-04.
  13. ^ a b "Roth looks to rock Springs music scene". Colorado Springs Business Journal. 2022-06-03. Retrieved 2023-12-04.
  14. ^ a b "Concert venues in mid-sized American cities might be the next big thing in live music". www.marketplace.org. Retrieved 2025-04-23.
  15. ^ a b Pearl, Wendy (2022-10-03). "2022 VenuesNow All-Stars: JW Roth - VenuesNow". Retrieved 2022-11-02.
  16. ^ "Ford Amphitheater Opens With OneRepublic - Pollstar News". news.pollstar.com. 2024-08-22. Retrieved 2025-04-23.
  17. ^ Mims, Taylor (2022-04-06). "A New $40 Million Amphitheater is Coming to Colorado Springs". Billboard. Retrieved 2023-12-04.
  18. ^ Trammel, Jimmie (2023-10-03). "12,500-seat amphitheater coming to Broken Arrow". Tulsa World. Retrieved 2023-12-04.
  19. ^ Milliken, Paul (2023-07-27). "New Gainesville venue serves up cool live music and hot barbecue". FOX 5 Atlanta. Retrieved 2023-12-04.
  20. ^ "West OKC selected for 12,000-seat amphitheater, entertainment complex". The Oklahoman. Retrieved 2023-12-04.
  21. ^ "Venu Wants to Elevate Music Concerts". Bloomberg. January 25, 2025. Retrieved April 23, 2025.
  22. ^ Jones, Jeremy (2024-02-15). "Live Music - JW Roth Talks Ford Amphitheater". Springsmag Colorado Springs. Retrieved 2025-04-23.
  23. ^ Mulson, Jennifer (2024-12-27). "New Colorado Springs foundation to offer $3 million in arts grants, scholarships". Colorado Springs Gazette. Retrieved 2025-04-23.
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